Offer and navigation
- Make the main service or product clear in the first screen, in language customers use.
- Give each important service a useful page or section with scope, process and a next step.
- Use navigation labels visitors understand; do not hide contact details behind several clicks.
- State the genuine service area and any languages in which customers can be served.
Trust and contact
- Show actual work, products or team details only when you have permission and accurate information.
- Include a working phone, email, enquiry form or booking method appropriate to the business.
- Explain what happens after submission and test that enquiries reach the right inbox.
- Publish relevant privacy and terms information; do not invent reviews or awards.
Mobile, accessibility and search
Test real phones as well as desktop. Text should remain readable; buttons need enough room to tap; images should not obscure the offer. Use descriptive page titles, one primary H1, useful headings and image alt text where the image communicates information. Add a sitemap and sensible internal links so important pages can be found without relying on JavaScript alone. Check forms with keyboard navigation and verify that the site works on a slow connection.
Before and after launch
Confirm domain ownership, SSL, redirects from replaced URLs, analytics configuration and a backup plan. Test every form, button and social link. After launch, review actual customer questions and update pages that leave them unanswered. A website is a maintained business tool, not a one-time image.
What should be checked on each key page?
Read the page as a first-time customer. Can you identify the service, location or service area and next step without knowing the brand already? Is the contact action near the information that prompts a decision? Are photos relevant and permitted for use? If a price or availability detail changes, is there a clear person responsible for updating it? On mobile, test with the keyboard closed and open; fixed buttons should not cover form fields or essential text.
Do not treat this checklist as a demand for more pages. A compact site with complete answers is better than many nearly empty pages. Add a page when it serves a distinct customer question and can be kept current.
For search-specific fundamentals, consult Google's SEO Starter Guide alongside this business-oriented checklist.
Skyliine can help with website design and search foundations. If you are planning a new build, also read the timeline guide and the service-area overview.