What is included in the work?
Define channels, the number and type of posts, stories or reels, who writes captions, who supplies photos, who films, and who approves each item. Community management may mean responding to comments and messages; it should not be assumed from the phrase “Instagram management.” Strategy, calendar planning, design, editing and publishing can be packaged together or scoped separately.
Which costs are separate?
- Ad spend paid to Meta or another platform is separate from campaign setup and management unless a proposal explicitly says otherwise.
- Professional photography, video shoots, actors, travel and licensed assets may be separate.
- One-off brand-kit work or website landing pages may not be part of a recurring content fee.
- Extra language versions, urgent campaigns and weekend coverage can change the workload.
Questions to ask before signing
Who owns the finished files and account access? How many revision rounds are included? What happens if the business cannot supply products, images or approvals on time? What metrics are reviewed, and how often? Ask for a sample monthly workflow rather than relying on a number of posts alone. Consistency, relevance and a clear path from content to enquiry matter more than volume for its own sake.
How should a small business choose a scope?
Start with the channels customers actually use and a sustainable publishing rhythm. A restaurant may need current menu, atmosphere and event content; a professional service may benefit more from clear explanations and proof of work. Review the arrangement after real content has been published and measured, rather than assuming a larger package guarantees growth.
What does a workable monthly cycle look like?
Begin with priorities and source material: upcoming offers, frequently asked questions, approved images and any changes to opening information. Build a calendar that leaves room for timely updates. Approve factual copy and visual assets before scheduling, then record what was published and which enquiries or useful conversations followed. At review time, keep formats that help customers understand the business and replace those that only add volume. The cycle should name an owner on the business side; an agency cannot accurately describe an offer it was never told about.
If a proposal includes paid campaigns, ask to see management work, platform spend and landing-page work as distinct lines. That makes monthly comparisons far clearer.
Skyliine describes its management and content creation services separately. For a location-specific example, read what businesses in Tetovo should expect.